Believe it or not, this seems surprisingly unclear at first blush! Or maybe that isn’t too surprising considering how often Facebook changes the rules. :-p

The first thing you/Google think to try is just to embed it directly.

[embed width="123" height="456"]https://www.facebook.com/DisneyAulani/videos/961137040599463/[/embed]

But that doesn’t work because WordPress doesn’t support direct embeds from Facebook (again, not too surprising).*

The next suggestion from Lord Google is to copy/paste the Facebook embed code and post that directly in the post (it’s HTML code so we have to make sure to use Text mode instead of Visual mode).

<div id="fb-root"></div><script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_PI/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));</script><div class="fb-video" data-allowfullscreen="1" data-href="/DisneyAulani/videos/vb.147898618589980/961137040599463/?type=3"><div class="fb-xfbml-parse-ignore"><blockquote cite="https://www.facebook.com/DisneyAulani/videos/961137040599463/"><a href="https://www.facebook.com/DisneyAulani/videos/961137040599463/"></a><p>Uncle prepares for Fall at Aulani!</p>Posted by <a href="https://www.facebook.com/DisneyAulani">Disney Aulani</a> on Day o&#039; the Moon, Septembarrr 21, 2015</blockquote></div></div>

But that doesn’t work. Hmm. We can’t embed the content directly, we can’t use Facebook’s code. Maybe we can try an iFrame!

<iframe src=”https://www.facebook.com/DisneyAulani/videos/vb.147898618589980/961137040599463/?type=3” width=”540″ height=”420″ frameborder=”0″></iframe>

Yeuch. Nope.

Final victory for me was achieved with the Iframely plugin. Their homepage has a free conversion/code generator that spat out the following code when provided with the Facebook video URL.

<a href="https://www.facebook.com/DisneyAulani/videos/961137040599463/" data-iframely-url="//cdn.iframe.ly/ejfCSm" data-template="inline"></a><script async src="//cdn.iframe.ly/embed.js" charset="utf-8"></script>

Voila!

* Not to trumpet DreamHost‘s praise any louder, but somehow / apparently, DreamPress supports the direct embedding of Facebook videos. Automatically. Using the [embed] shortcode. *jaw drops* Although I can’t trust myself, so further testing is in the pipeline and I’ll update this post with the results.

Update (2015-10-05 23:37): Ah, okay. It’s not DreamPress or even specifically DreamHost. It’s Jetpack. If you connect Jetpack to Facebook, the embed shortcode likes Facebook videos. Go figure! But at least there’s some kind of work-around if you don’t want to use Jetpack to integrate Facebook with your blog. But why wouldn’t you? 😉